My thanks to regular commenter Humber Transport, for drawing the following registration to my attention:
PB1021628/86 – PREMIERE TRAVEL LTD, TRENT WHARF, MEADOW LANE, NOTTINGHAM, NG2 3HR
Starting Point: Long Eaton
Finish Point: Nottingham
Via: Brier Gate, QMC
Service Number: RED 4
Service Type: Normal Stopping
Effective Date: 14-NOV-2010
Other Details: Monday To Saturday every 20 min Sunday every 30 min
Premiere’s latest registration launches a direct attack on TrentBarton’s successful Indigo route (formerly the Rainbow 5), which was the subject of a high-profile re-launch in 2008. The present Indigo timetable sees the Briar Gate-Long Eaton section of the route provided with 20 minute frequency, but the Long Eaton – QMC – Nottingham section sees a bus every 6-7 minutes, when the Briar Gate/Long Eaton service joins the main route to Derby (every 20 minutes) and Loughborough (hourly).
The Indigo route is by far one of the most successful and well known TrentBarton routes, and it will be interesting to see how successfully a 20 minute frequency will compete on such a well served corridor (no doubt price will be a key factor), and also how Trent will look to defend their service.